Tuesday, December 22, 2015

Audit Firm: Interview with KPMG Partner

Audit-is-cool presents an excerpt from the Interview of Simon Collins (Chairman & Senior Partner KPMG UK).

Lane Mean: Hi, I am Lane Mean, I am content director of local world newspapers and I am introducing this evening Simon Collins. Simon is the chairman of the KPMG group, one of the big four. The debate tonight is actually being sponsored by the Bristol Post.

Simon you are seen as something of an inspirational leader in accountancy terms in the big four. How have you achieved this do you think? Because you were actually voted in as chairman by your peers, were not you?

Simon: Yes we had a pretty full blooded election, so it‘s a real democracy. 600 partners chose who they wanted to lead the firm for the next five years.

Lane Mean: So why do you think you won that?

Simon: I think you would have to ask the 600 truthfully but I think you the sort of messages I think were important to the partners were about a clear sense of purpose and direction about where the business goes, where it fits in society and a very big theme for me was how we put trust and respect back into business and the accountancy profession and KPMG.

Lane mean: And how do we because, I mean I am not bracketing you in the same way as bankers, but a lot of mistrust in the financial area is not there?

Simon: I think there is a huge amount of mistrust, I think broken is the only way to put it between business generally and society and I think there is a number of reasons    for that .We have got in almost every industry there is an example of behaviors that you cannot hold up and say that‘s what good business is. So whether it’s pharmaceuticals and rivalry, whether it’s horse meat, whether it’s liable miss–selling, whether its tax, every industry has got something that damages trust. So I think we have got a long slow journey to claw that back through good behavior and actually concentrating on doing the right.

Lane Mean: But how can you hope to do that because you have got loads and loads of partners have not you?

Simon: I don’t think that in a sense is the difficult bit, I mean certainly for us as a firm we have integrity and responsibility really close to our hearts and frankly the partnership model is really good. I don’t think I have got a single partner who does not care passionately about leaving the business in better shape than they find it and so doing the right thing, I think comes naturally.

Lane Mean: Yeah I mean the right thing, so what is right thing for a member of the “big four” like KPMG?

Simon: The right thing is to advise clients responsibly, to behave with integrity, to be a true commercial animal. I make no apology for profit being a big part of what we are trying to achieve to be sustainable business you have to make profit you have to be successful, but to be sustainable and to pass on a better business you also have to have at least a benign footprint in society, better still if business can actually contribute to society and leave good behind.

Lane Mean: Is it ethical to advise people to dodge tax do you think?

Simon: No if you ask question like that, no. Is it ethical to take advantage of legislation that   specifically encourages companies to locate in the UK and to take advantage of tax breaks yes. So I think where we get into trouble in part of that trust equation is when there is a lack of clarity about what we‘re talking about. Genuinely agree just bad behavior in tax planning is immoral, just outright wrong  and we condemn  it, the big accounting firms will have nothing to do  with it , utilizing tax breaks that are specifically put in place by government to compete  internationally, to encourage investment and people to come here and do business is a really good thing  to do. Good things to do for society at large and we get mixed up with that.

Lane Mean: But when we see companies going before select parliamentary committees as we have done and being frankly terribly embarrassed, I am not saying that you are involved with any of those people ,but it’s not good is it when the public sees that?

Simon: No it’s really bad for trust  but I think what we  have got to look at is several  things , you have got to look  at whether companies have been lawful and then whether politicians and society like the outcome of them being lawful, so if you look at some of big companies in the news for paying low headline rates of corporation tax ,that looks on the face of it  something that doesn’t work  for  society, but they have got  there without a breach of law at all, and in fact  in many cases they have  got there  specifically taking advantage of  things the government,  successive governments  have intended them to do. If society and government does not  like the result of that , which is that company X only pay 5p in the pound corporation tax, for me and for the profession. I think that’s a problem for legislators and not a problem to parcel out to tax advisers.

Lane Mean: No, now the day after the election, the budget rather, not the election, we are talking, I mean if you were in number 11.What would you do in terms of your first budget if it was yesterday? Have you got some thoughts on that?

Simon: I think that I wake up many days grateful. I am not in number 11 or politics generally, and I think one of big problem on number 11 anytime. NOW or recently is being not a great deal of money or flexibility to do things. it seems to me what the chancellor was looking to do, was to encourage growth in the economy to make the cake bigger and actually to get Britain exporting again, manufacturing again, and to the extent the limited money available was directed in those directions, actually I think it was a pretty decent budget for business.

Lane Mean: what about the grey vote, now lots there wasn’t there? Lots to encourage people retired people, to vote for the coalition in a year’s time?

Simon: I don’t know about voting, I think there was a lot for savers and there probability is, I think you’re right ,there’s probably a correlation between savers and the grey pound and so on .I think there was a lot there to actually encourage saving and actually investment indirectly as well and I think again you know that goes around in a virtuous circle for me with encouraging investment in industry and growth in manufacturing and so on ,so I don’t know ,I am sure, you’d have to ask the chancellor what his political ambitions were around those things, but from an economics point of view I think they made perfect sense.

Lane Mean: So what are you advising your clients from today on about how they see the next couple of years? Because you know we are going into election in a year’s time you will have a view about that?

Simon: Well it’s not so much political thought what we have got .we have got 24 offices up and down the country ,we look after companies from relatively small companies right through to the multinationals what we are seeing is a definite uptick in sentiment .definitely a more positive feel from our clients up and down the country .manufacturing, export, every, one feeling a little bit brighter .The growth figures support that ,job creation support s that ,so I think for the first time in quite a few years we have got what I would describe as a “benign back cloth “for business to plan .now we have also got some uncertainties we have still got very topical things around the Ukraine and political uncertainty, geo-political uncertainty if you like, Scottish independence is worrying people it’s not much that business should have or does have an outright view of right or wrong it’s simply uncertainty .So we have got, now we are in march, we have got general election next may. Business does not like uncertainty. On the other hand it’s learnt to cope with it, and I think overall watch for uncertainty, but invest into that “benign back cloth”.

Lane Mean: And what about you? You have got a five year plan.   I guess in your head? You are an accountant, accountant plan, so what’s the five years plan?

Simon: The five year plan, if you start at what I think of as sort of 70,000 feet, the five year plan is to leave behind a better business after my period of leadership than I inherited, and I think all leaders should have that in mind. I want to leave the business prouder, financially stronger and with a better footprint in the communities what you referred to earlier, than I found it.

Source
Complete Interview can be watched at the following link.

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