Friday, November 25, 2011

Week-end: Big4 Audit Career Commercials

How would you assess the creativity of accounting firms? This question is especially relevant in the field of attracting young specialists as new hires.In this post I've decided to pick up career commercials addressed to graduates and potential junior employees made by industry leaders, Big4.

Why Deloitte? I think Deloitte's ad was rather dynamic, with good music, but a bit of trivial.



Why EY? EY has actually disappointed me, I found nothing creative which would look like this remarkable video. Finally, I picked up this video with interview of a nice girl with interesting accent J



Why KPMG? I decided to take KPMG Singapore's ad. The background music really touched me, it's style differs from music which other accounting firms place in their ads. Meanwhile, image could have been more clear.



Why PwC? In my opinion, there was not anything interesting among new PwC's commercials. So I end up selecting relatively old commercial: it might be viewed as pompous and pretentious one, but sometimes I find such kind of creativity rather appealing. I do not know why, but it has reminded me Ayn Rand's "Atlas Shrugged".



What commercials related with graduates hiring do you find interesting? Are there any appealing ones or real masterpieces? Please share information in comments.

4 comments:

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